Fishbowl vs NetSuite WMS
The SMB-to-mid-market upgrade path. Fishbowl is an SMB platform with QuickBooks lock-in. NetSuite WMS is an add-on module on a full ERP. The right answer flips at about $50M revenue or the second warehouse.
When you outgrow Fishbowl
5-year TCO delta
Fishbowl Advanced Warehouse (from $595/mo) plus Fishbowl Inventory (from $229/mo) runs in the low five figures annually. NetSuite ERP + WMS + SI for a 50-user mid-market deployment lands in the $200K-$500K/yr range. Most of the delta is the underlying ERP, not the WMS module.
Migration cost
Master-data clean-up, historical-order reconciliation, and re-integration with marketplaces. Budget 3-6 months and a $100K-$300K SI fee, more if you have heavy customisation on Fishbowl Advanced.
Buyer questions
Why not just stay on Fishbowl?
Because past a single warehouse and past mid-eight-figure revenue, the QuickBooks-NetSuite jump is happening anyway. Bolting WMS into NetSuite is cheaper than a third migration later.
Can I keep Fishbowl at one warehouse and add NetSuite at another?
Technically yes. Practically no. The data drift will eat you. Pick a single warehouse master.